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Research papers

Tracing brands amidst the crisis in Argentina

Qualitative Research usually takes and observes intelligent photographs of social and consumer behavior, assuming that the evolution between points of observation is relatively linear. But movements are not linear, pictures are not valid and...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Fernando Moiguer, Jorge Karol, Paula Magariños, Marita Soto, F. Gentile
Company: Compañia de Negocios Moiguer
November 10, 2002
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Citation

Moiguer, Karol, Magariños, Soto and Gentile (2002a, November 10). Tracing brands amidst the crisis in Argentina. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/tracing-brands-amidst-the-crisis-in-argentina